Visit to Miss.Anna Tan, the Chief Brand Operations Officer of Shenzhen PAILOX Industrial Co., Ltd.
Source: | Author:hardware-441 | Published time: 2019-07-23 | 2500 Views | Share:
Smart Retail Leads the Future, Innovation of Channels Seeks A New Life
Smart Retail Leads the Future, Innovation of Channels Seeks A New Life 
--- Visit to Tan Jianping, the Chief Brand Operations Officer of Shenzhen PAILOX Industrial Co., Ltd. 




       The concept of the "flash shops" means a sudden appearance with hurried footsteps and then disappearance following the left of great impressions on you.
Although this model in China has existed only for a few years, but it does not hinder the acceptance of it. This anti-traditional shop opening method spouted quickly at everyone's sight with creative and novel marketing ideas to bring everyone a unique consumer experience. 
       Emili Vesilind, an American writer who specializes in retailing industry, once made an appropriate analogy: "flash shops are like physical web pop-ups." In the context of the new retailing business, flash stores are playing an important role in linking online and offline parts. 
       Anna said that as one of the important links of the online and offline integrated solutions, the "PAILOX-GO" of the PAILOX flash store appeared in front of consumers with a unique image. While helping the brands break down online and offline marketing barriers and precipitate effective data assets, it brings more costumer traffic for offline stores, playing an important role in achieving sales and users’ growth.


       With a fresh and interesting brand concept, excellent image display, coupled with experienced marketing plans, the interactive area of live popular online games of the "PAILOX-GO" of PAILOX flash shops, with the help of real-time sharing interactions by social media, attracted a large number of post-80s and even 90s young people to seek after. By doing so, the planning team quickly reached the phenomenon-level propagate effects with the event-based marketing techniques.





       Knowing who can achieve efficient and benign communication with the new generation and grasping the targeted users, one can seize the artery of the new consumption trend. Standing at the starting point of a new round of the market, PAILOX also hopes by using the form of flash shops, loved by the young users to further seize characteristics of youth-targeted consumption, scene-based experience and diversified propagation, to take initiative steps to build communication bonds with consumers and to enable consumers to experience products with new shopping experience. 




       Anna also pointed out that the location of the "PAILOX-GO" flash shops of PAILOX usually lie in the high-traffic center business districts. The shop strives to set new standards in decoration as well, which put forward a extremely high demand for the enterprise's financial strength and innovation abilities. The ultimate purpose of opening  flash shops is not only for brand promotion, but also profits, and yet, these requirements cannot easily obtained by any Internet enterprise.